Recently the technical guys here noticed a lot of potential customers were coming to our website home page from Google using keywords such as membership cards or membership card printing but the ‘bounce rate’ was quite high.
This means that potential customers come to our website via the home page but they do not proceed any further to have a look around the website.
So today, our home page has been slightly revamped to be easier on the eye and more to the point about the types of plastic cards that we produce.
Only time will tell how successful this improvement will be.
We had an order for full colour solid plastic cards recently which did not go quite to plan.
The order was for a relatively small quantity of 250 plastic cards with white signature panels/write on strips.
We sent out a postal proof as always which was approved and proceed to print the full order. This all appeared to go to plan however on receipt of the order the customer noticed a glitch with the cards. It appeared that the cards had been accidentally over printed with another companies website address. The staff member in our bureau office must have got carried away.
Luckily the customer was very understanding, as after all, mistakes do happen & he obviously realised this. Thank you for your understanding if you are reading this.
We re-printed the cards and dispatched the replacements within one working day. The customer on receipt of the replacement cards emailed to say:
” Very many thanks for getting the new cards done so quickly… & for adding some extras, too: we really appreciate that. I did get them on Wednesday, but I’ve had manic days since & omitted to confirm receipt – apologies.”
We are sorry that the mistake happened in the first place and have put measures in place to ensure the same mistake is not made again. Its nice that a positive outcome has arisen from this mistake.
Ta ta for now
A repeat customer who places regular orders for frosted plastic cards with three ink colours got in touch last week, as they urgently required some cards for an event.
The order was for the total quantity of 1250 cards but split between 3 different names/designs.
As this order involved different names and therefore different printing plates the pressure was really on with this order.
Luckily we managed to juggle things around a little and managed to dispatch with time to spare,
The customer comments are as follows:
“The business cards have arrived a whole day early and they look fantastic,
thank you very much.”
We managed to dispatch this order in three working days.
I can’t promise that this turn around time will always be achievable however if you need your plastic cards in a rush please contact is and we will try our best for you.
We often have customers asking for frosted clear plastic cards and satin black cards with a very short time period.
The standard turnaround time for this product is 7 to 10 working days.
This time frame builds in time for the printing plates to be ordered, produced and received. This can at worse case scenario take 3 working days.
The timeframe also includes time to actually print the cards and some room for any problems occurring. For example occasionally the printing plates may be damaged in the post / during transit.
We can offer rush order, which may sometime but subject to an additional charge to cover ordering express printing plates and paying staff to work overtime.
I just wanted to very briefly explain why this product does take a little time to produce.
Please contact us if you have any order you need really quickly.
We receive artwork in many file formats from both end users who “have had a go” at creating it to the correct specification for plastic cards and also from graphic design companies.
We do find, most of the time that the artwork hasn’t been submitted to the correct specification. When this happens we email the customer saying that this is the case but we will fix it free of charge.
Our artwork specifications can be found here
We have noticed today that one of our competitors now charges a whopping £79 to review your artwork and fix it then send a shoddy pdf proof back to you.
We do not charge a penny for our ‘file reviewing and fixing service and we send a photo-realistic proof to you for approval!
I just wanted to post a quick blog about our newly designer frosted plastic cards, satin black plastic cards and metallic plastic cards web pages.
The webpages now detail:
– Our free design service
– Card examples / photographs
– Ink colours available
– Artwork specifications – should customers wish to submit there own artwork
These products are printed via hot foil machines. We often find the customers prefer the metallic silver ink on these cards as it looks very professional and a little unusual. The metallic silver ink also has a create contrast, especially when applied to the satin black cards.
I feel that the new web pages are much clearer now.
I hope you all find the new design informative and easy to navigate.
Recently one of our long term repeat customers found ‘cheaper’ plastic cards from one of our competitors and because of the lower prices they had to order plastic cards from them so they could pass the saving onto their client.
However, today this customer returned to us and said the following:
We have been using them at the request of our client and to be totally honest with you they are rubbish, as well as their service. You tend to get what you pay for I guess. However, for this quote their client has already had cards from you (via us) so is used to the higher quality cards that you produce.
I will be providing prices of both companies and letting the customer decide.
So it does go to show you that lower cost often does also mean a lower quality product with poor service.
Its been a busy day again for plastic card enquiries.
An amusing incident happened earlier today. We had a customer phone us earlier chasing delivery of their plastic cards, they did not seem to be able to locate their order number (we provide order numbers to all customer so that we can easily monitor their card order). I then asked for the invoice number however this did not seem to be one of our invoice numbers.
I then asked the company name on the invoice and it turned out they had ordered the plastic cards from elsewhere – much to this persons embarrassment!
This customer had received a quote from us however our price was a little more than another company, so they went with this other company. Speaking to this person a little longer on the phone revealed that they will be ordering the plastic cards from us next time due to failed promises from this other company, there were expecting delivery of their order today however it unfortunately does not look like this will happen and they will not have their plastic cards for an important event tomorrow.
Please remember that, as with most things in life, you get what you pay for & if something seems too good to be true it probably is!
Colour Plastic Cards offer a honest yet quality service and product.
A potential customer contacted us yesterday (Tuesday) as they had been let down by another printing company for their membership cards. I don’t want to mention the other companies name as it seems a little unfair however they are a large plastic card company. They desperately needed some cards for Saturday. Looking at the artwork the plastic cards are to be used at a motor show on the 5th March. The motor show is overseas so obviously some time needs to be built into the production to enable transportation by the customer to the overseas show.
I spoke to our production manager and she agreed that we would be ok to despatch the order of 1000 x plastic cards (760 microns thick with no optional extras) on Friday for delivery on Saturday. The Saturday delivery incurred an extra charge from our courier company but the customer was happy to pay this.
The order does have a very tight deadline of 3 working days however we felt that this is manageable. We would not accept an order if we felt we could not achieve the deadline.
The customer was genuinely appreciative of our help which is nice as our efforts often go with out any thanks.
If you are reading this Donna, thank you for your appreciation, it does mean a lot to us.
I will have my fingers crossed that everything runs smoothly with your order & that the motor show is a success for your company. Thank you again.
Last week I wrote a blog saying that a Chinese plastic card printing company had stolen images from our website to include on theirs.
We get this a lot from new companies in the industry that are either lazy or don’t have the ability to take their own photographs of plastic cards for their website.
Anyway, after repeatedly harassing/nagging the Chinese plastic card company, they have finally removed my images from their website.
However, they have not apologised!
I will continue to keep my eye on them as well as other new companies to ensure my images remain solely on my website.