On 1st January 2009 plastic cards (loyalty cards) will assist people in the Manchester Area with weight loss.

Residents who goto keep-fit classes or weight loss clubs or go for a jog in the local park will be eligible to receive rewards.

The rewards will be given as points added to a plastic loyalty card (similar to a plastic video store card or a supermarket loyalty card). The points can then be redeemed against healthy food, sports equipment or sessions in a gym.

If the scheme is successful in Manchester it will be extended across the UK.

Even walking children to the bus stop or train station is awarded with points.

Some plastic card examples