We have recently had to change our policy
in relation to sending out sample packs as we have been receiving
lots of requests for sample packs each day.
In the past we would send sample to anyone
who asked for them, even if they had not received a quote,
on following up these samples we received a lot of comments
saying that they did not realise how much they cost and they
were outside there budget. From these comments we learn that
we had to ensure that customer had received a quote before
sending samples. This method seemed to work better although
we received a lot of feedback still regarding the cards being
too expensive, although they had know the prices when they
confirmed they still wanted a sample pack.
Due to the number of sample pack requests
we receive we had to review the best way forward as it was
simply costing the company too much money.
We considered charging a nominal fee for
a generic sample pack which was refundable if an order was
placed. We tried this for a few days but found that the
administration of this was difficult and more importantly
it really upset potential customers. This is the last thing
we want to do.
One of my colleagues then came up with the
tried and tested method of stamped address envelopes (commonly
used by Blue Peter!). We have used this method of sending
samples for several months now and it seems
to be working well. Some customers do not like it as they
actually have to go to some effort to request the samples,
however unfortunately this seems, so far, to be the best
solution. The sample packs and cards are expensive to produce
and this way the cost is shared. I hope our potential customers
can understand that in this day and age companies have to
be careful regarding costs.
If anyone can think of any other solutions
please let us know.
Also please remember that the full colour
solid plastic cards come with a postal proof/actual finished
card for approval before we print the full order.
Please please please let us have any comments
regarding this area and any potential solutions we have not
though of. |