Recently one of our long term repeat customers found ‘cheaper’ plastic cards from one of our competitors and because of the lower prices they had to order plastic cards from them so they could pass the saving onto their client.

However, today this customer returned to us and said the following:

Hello Paul,

We have been using them at the request of our client and to be totally honest with you they are rubbish, as well as their service. You tend to get what you pay for I guess. However, for this quote their client has already had cards from you (via us) so is used to the higher quality cards that you produce.

I will be providing prices of both companies and letting the customer decide.

Many thanks,

David

So it does go to show you that lower cost often does also mean a lower quality product with poor service.