Over the last few weeks we have been receiving more requests for smaller quantities of plastic cards (around 100 or less).
This is because lots of smaller companies are looking to implement loyalty card schemes. This is to assist them in these difficult financial times to win customers.
Some of the loyalty cards are very simple. They sometimes say nothing more than 10% discount when shown at time of purchase. It just goes to show that you don’t necessarily need a barcode or magnetic strip card type system for it to be successful.
Plastic Business Cards
We have found an increase in plastic business cards sales over the last few weeks. This is despite the current economic climate. A lot of the current card sales have been for loyalty cards. This is an attempt from our customers are hoping to gain more increased customer loyalty in these difficult financial times.
Loyalty cards can reward loyal customers. At the moment customers will be less likely to spend what money they have unless special offers or discounts are available. Without a loyalty card incentive the customer, especially within the current economic climate will shop around more for a better deal.
On 1st January 2009 plastic cards will assist people in the Manchester Area with weight loss. Residents who goto keep-fit classes or weight loss clubs or go for a jog in the local park will be eligible to receive rewards. The rewards will be given as points added to a plastic loyalty card. Similar to a plastic video store card or a supermarket loyalty card. The points can then be redeemed against healthy food, sports equipment or sessions in a gym. If the scheme is successful in Manchester it will be extended across the UK. Even walking children to the bus stop or train station is awarded with points.
In this present climate of carbon awareness, it is all too easy to overlook the green credentials of the plastic card. It would be easy to consider that plastic as a product degrades slowly and should therefore be avoided, but no, that is not so with plastic cards.
The initial use for the card is to pass on information. A simple messenger fulfils it’s duty as hired, then what? A plastic card will carry it’s message through rain and snow without losing meaning. A plastic card is durable and long lasting. A plastic card impresses when the message is delivered.
Once the initial purpose of a plastic card is done, what next? The possibilities for using discarded plastic cards are endless. It is only limited by the imagination. As a simple applicator of wall filler, plastic cards are ideal, with their size, smooth edges and flexibility combining to produce an extremely useful tool.
Consideration of further uses for plastic cards will appear later.
Feel free to contribute your own ideas for plastic cards and sticky back plastic tape.
With plastic cards, especially loyalty and membership cards becoming increasing popular, companies are ordering thinner (420 microns thick) plastic cards so their customer can more easily carry them in their wallets.
The thinner plastic cards are just as durable as the thicker 760 or 680 microns thick plastic cards. However they are around the same thickness as a good quality normal card based business card.
The only downside the the thinner cards is it is not possible to emboss or to add a magnetic strip to the 420 microns thick cards.
Unfortunately for our frosted translucent clear plastic cards which are foiled printed with metallic foils, we are unable to apply magnetic strips or emboss the cards.
Matthew Smith on Matt Black Plastic Cards