We provide loyalty card printing for a wide range of businesses and organisations such as restaurants, hotels, off licences, hair & beauty salons, coffee shops, garages etc.
We find most loyalty cards have both a sequential number printed and also one or more write on panels so a signature can be written on the card along with the name printed.
Loyalty Card Printing
We have supplied cards for a very diverse range of organisations from the smallest corner shop to the largest multi store company. Our competitive pricing, wide range of optional extras and our fast, professional, friendly service makes us your number one choice for your needs especially when you consider that we will even create your artwork for free, it couldn't be simpler.
Proudly printed in England
We only produce high quality plastic cards that are proudly printed in England.
We know that creating artwork isn't something that anyone can do as you need some suitable, often expensive software, technical expertise and of course the time it takes to put artwork together so that it is printable.
Let us help you by creating your artwork for you free of charge, see our free artwork service for details.
Also, if you are able to send us your own artwork, we will even check it for you free of charge & fix any technical issues that we find (where possible)
When we have finished creating your artwork, we will then email to you a realistic proof for approval.
If you have your own artwork that you would like us to print please send it to us, artwork guides can be found here to ensure that you have it to the right size and specification.
Standard turnaround time is only 5 working days.
However, if you need them even quicker than this then you can choose our express service, please enquire for details.
Unlike some competitors, we are able to offer such a quick turnaround time because we manufacture right here in England and not in China which results in low quality and slow turnaround times of typically 15 or 20 working days or more! Buy smart - Buy British!
Actual plastic card posted for approval
The plastic card will be identical to how your order will be printed when we print your full order so you are able to ensure that everything is perfect for you.
We find some scanners can be more sensitive to small barcodes than other scanners so its good to ensure that the barcode is printed at the correct size to ensure perfect scanning. Better to be safe than sorry!
Vibrant full colour printing on both sides
Printed on both sides in full colour (CMYK).
We are able to print almost any colour, including photographs with outstanding clarity due to our high resolution, state of the art printing equipment.
Halftones and gradients, tints print smoothly, colours are bright (even brighter with a gloss finish) and small intricate text and details print crisp.
We can print up to the edges so your background can be any colour or pattern, just incorporate this within your design.
Remember, the realistic proof that we email to you, will give you a great insight to how your cards will look when printed.
Two finishes are available, gloss or matt
You can choose to have either a gloss or matt finish for no extra cost.
The majority of cards we print have a gloss finish but there are good reasons to choose a matt finish. Typically, we advise on having a matt finish for designs that are very dark (or black) or if an elegant or sophisticated look is to be obtained.
Our full colour loyalty cards are solid plastic, not cheap imitations with a card core.
We print your design onto a central plastic sheet which is then bonded between two ultra clear sheets of PVC plastic which protects your printing as it is then inside the plastic so the print cannot wear off over time.
If your order has barcodes, sequential number or personalisation then this is also printed inside the plastic protecting them from wearing off - unlike cheaper, lower quality surface printed plastic cards.
Optional Extras available
We have a wide range of optional extras such as RFID Tags, signature strips, barcodes, magnetic strips and embossing available, full details can be found here.
Our optional extras enable us to cater for any requirement.
If you would like a personalised quotation with optional extras, please compete the quotation form found here.
We will reply very quickly!
Full Colour Plastic Loyalty Card Specifications
They measure 86 x 54mm which is the same size as a credit card and are also the same thickness at 760 microns.
Should you require thinner cards, we can also produce them at 680 or 420 microns. You can get a quotation here from our sales team. Typically, during working hours it will just take a few minutes for us to work out your quotation and email it to you.
We have lots of information and artwork guidance here plus photoshop & Illustrator templates that you can download along with some example files so you can ensure that your design is to the correct specification to print.
Full colour loyalty card video
Loyalty cards can be a great, low cost way to retain customers
Loyalty cards are a great weapon for business both large and small when it comes to marketing. They are specifically intended to encourage and reward repeat business by offering incentives or discounts for customers when they return. Loyalty cards can also be used by businesses or organisations to track the purchased that customers make in order to obtain a better understanding of their buying patterns and times of the day or year that the buying occurs. This in turn enables the company or organisaton to better target their marketing. They can be very useful for all businesses, the type of business that we will all associate loyalty cards with are restaurants and retail stores.
Loyalty cards can come in many different styles. A very simple one could be paper based but they soon become dog eared and scruffy looking. Also, being paper based, the customer will percieve it to have little or no value, unlike a plastic loyalty card. People cannot simply throw them away like they can with a paper based one as it is much more substantial and expensive looking.
A very simple use for a loyalty card is e.g. a coffee shop that offers a free coffee when you have bought 10. The coffee shop can scan a magnetic strip or barcode on your loyalty card and their system will be updated each time you purchase a coffee, then once you have purchased 10 coffees, you will be entitled to a free coffee.
A loyalty card tends to have a unique number either printed or within a barcode or magnetic strip which can be read by the business or organisation. The customers details can also be stored on the computer system against the unique card number, for example their email address, postal address and telephone number.
A company could offer different kinds of rewards for customer loyalty. The rewards could be as simple as a free side order in a restaurant, a free drink or a percentage discount off the final bill or off the next purchase. The type of reward a company offers would depend on the type of business and what will best motivate the customer to return. Many companies find that experimenting with different types of rewards at different times of the day, week or year provides the best results suited for the business. It is best to keep in mind that people love to have a great deal but they don't want it to be complicated or have to work our how it works, keep it simple!
The goal for a loyalty scheme is to get your customers to spend more money and more often. The best way a business can achieve this is by encouraging repeat business by offering incentives for larger purchases or purchases more often. Try reserving special offers that can only be obtained if the customer has a loyalty card. Keep an eye on your direct competitors as it is likely that they are also offering loyalty cards and offers so you will need to ensure your offers are better and/ or more interesting to your customers.
Always keep analysing the data you obtain from scanning the loyalty cards and where needed alter the offers, for example offer even better deals when people don't normally use their loyalty cards to encourage more business as quieter times.
A lot of customers are wary about loyalty cards and the information about that that the company stores. It is best to only keep on file the minimum amount of information about that customer that you need. Asking too many questions when they sign up is likely to put them off, for example asking how much they earn, how many children they have or if they own their own house is unlike to be relevant to you and will put the customer off as they will think that you are selling their personal information and they will be bombarded with junk phone calls and post from 3rd parties. Never ever sell the customers information without their express persmission.