Choose Plastic Card Printing For Your Loyalty Cards
Loyalty cards are promotional marketing tools that most businesses use across several industries.
Loyalty cards are designed mostly to encourage repeat purchases from new or existing customers.
They can also be used to track customer purchases to gain a better understanding of buying patterns and target marketing.
These cards are distributed in stores, online or through the mail. With businesses subjected to fierce competition it is just not enough to work hard, but also to work smart in order to reap great success.
Every business person knows very well that it can be harder to get new customers than to retain the old. Loyal customers or repeat customers are extremely important as they help with bringing a steady stream of income and keep the ball rolling and loyalty cards can do a great job with increasing repeat business. Now if you want these cards to look more appealing and last longer, then choose plastic card printing.
Wondering Where To Get Plastic Card Printing Done?
If you don’t know where to get plastic card printing done, then head on to CP Cards. We offer premium quality printing services at affordable prices. These cards are made from superior quality materials and are waterproof and cannot be easily destroyed. The cards are printed on both sides under the plastic surface, so that the printing doesn’t wear off over time. This is due to the printing being done onto a plastic base and the use of clear PVC being bonded on both sides. You also have the option of getting the plastic card printing in matt or gloss finishes.
For all your plastic card printing needs contact CP Cards.
We received a phone call today from a customer requiring membership cards, they were a little unsure as to what method to use to actually store customers details on their computer system. Although we do not currently sell these packages we advised the customer that they have a few things to consider namely:
– Did they want to use barcode or magnetic strips (we advised the customer to look at the advantages and disadvantages of both these methods independently and advised that a search of the internet may assist them)
– They will need to purchase both software and hardware (some companies will offer all all in one package or it may be more cost effective to order the items separately)
– The hardware will allow the card to physically be scanned and information transferred to the companies computer system
– The software will enable the data on the customer to be managed e.g. points attached for a loyalty scheme or number of times the member has visited the organization/club.
We hope that providing information such as the above will help customers, as even though we do not currently sell these products, we like to be able to offer advice where we can.
Future blogs on the advantages and disadvantages of bar codes and magnetic strips may be posted (work load permitting). Watch this space!
Why get Loyalty Cards Printed?
Most of the major retailers in this country operate a loyalty scheme. Typically, this involves the customer signing up for a loyalty card. This is usually done by giving a certain amount of personal information to the retailer in question in exchange for the card.
Loyalty cards with companies both large (national or international) and small (as small as your local corner shop or even plumber!) are using loyalty cards as a way to both increase profits and customer loyalty/retention. They also find that they are more inclined to recommend a company to their friends or family if they operate a loyalty card scheme.
Having received the loyalty card, the customer can either take advantage of discounted prices, special offer or exclusive details on items in the shop or they can build up ‘reward points’ through their spending. When a certain number of reward points have been acquired, they can be exchanged for the goods or vouchers.
There are two benefits for retailers. Firstly, it encourages the customer to return to their shop in search of discounts or reward points. Secondly, the data recorded through the use of the card can give an insight into customer buying habits, telling the retailer what products are popular with what customers.
You might think that these loyalty card schemes are limited to major retailers, but that’s not the case. Loyalty card printing is available for everyone. Cards can be made in relatively small numbers with signature panels and account numbers on them. They can also be produced with magnetic strips for use with swipe card readers or even with bar codes.
Have a look through your own purse or wallet and see how many different loyalty cards you have, you may be surprises!
If you feel your business could benefit from a loyalty card scheme, get some printed today.